The Australian Flower Export Council appreciates the importance of international design influences in promoting Australian grown product. Whilst we are delighted with the skills and talents of our local designers, it is Europe and North America who dictate the trends in floral design.
Therefore, AFEC has included in their marketing strategies of the next financial year, the introduction of two international industry leaders who will be bought to Australia with two important aims..
To Educate our designers on future trends.
And to educate those who set the trends on our product
To Influence …our industry to think globally…
And influence International markets to embrace our product.